Role Overview:

As a UX Content Writer at The company, you will be responsible for crafting user-centered, Arabic-first content that enhances guest understanding across our digital platforms. Your experience with ecommerce and omnichannel content strategy will play a vital role in ensuring our messaging aligns with customer expectations across both online and in-store experiences. This role involves continuous testing and optimization to improve engagement and conversions, making data-driven adjustments to ensure content supports the overall business goals.

Key Responsibilities:

• Content Creation & Testing: Write and edit clear, engaging content in Arabic for digital touchpoints, including app interfaces, landing pages, product descriptions, in-app notifications, and more. Regularly test and refine content to increase engagement and drive conversions.

• Ecommerce & Omnichannel Expertise: Develop content strategies that align with an omnichannel approach, ensuring cohesive messaging across online platforms and in-store experiences, tailored for the KSA and UAE markets.

• Data-Driven Optimization: Use analytics, A/B testing, and user feedback to measure content effectiveness, iterating frequently to improve conversion rates and user engagement.

• Voice & Tone Consistency: Maintain a consistent brand voice across all touchpoints, ensuring content is user-friendly, accessible, and resonates with our audience.

• User-Centered Design: Collaborate with UX designers to integrate content into wireframes and prototypes, enhancing usability and guiding users seamlessly through key actions.

• Cross-Functional Collaboration: Partner with product, marketing, and customer support teams to ensure content aligns with overall business goals and provides a cohesive guest experience across all channels.

Qualifications:

• Experience: 3+ years in UX writing or content strategy, with experience in ecommerce and omnichannel environments, ideally within the KSA and UAE markets.

• Language Skills: Native-level proficiency in Arabic and strong English skills to ensure high-quality, culturally relevant communication.

• Testing & Analytics: Proven experience with A/B testing and analytics tools to measure and improve content effectiveness, focusing on engagement and conversion.

• User-Centric Approach: Strong understanding of user-centered design principles, able to create content that simplifies complex information for enhanced usability.

• Cultural Awareness: Familiarity with cultural nuances in Saudi Arabia and UAE, ensuring that all content is locally relevant and resonates with our audience.