Senior Social Media Specialist

El Obour City, Al Qalyubia Governorate, Egypt

Job Type

Full Time


About the Role

Prestigious international manufacturing organization is seeking Senior Social Media Specialist

Job Details


The Senior Social Media Specialist will be responsible for planning, implementing and monitoring the company's Social Media strategy in alignment with Marketing Managers overall brands direction in order to achieve each BU strategic objective.


  • Develop, implement and manage multiple social media platforms

  • Manage monthly paid media campaign for all brands by working closely with our Media Buying agency

  • Assess on monthly basis the performance of our paid digital ads campaigns and set KPI’s for our media agency and work on action plans needed

  • Creating consistent, meaningful content on all social media platforms, including reviewing and editing social media posts, improving customer engagement, and promoting social media campaigns.

  • Train and monitor our customer service team overall pages moderation performance and take needed corrective actions

  • Monitor SEO and user engagement and suggest content optimization

  • Manage and oversee social media content Proposes new ideas and concepts

  • Monitor and report any inappropriate problems.

  • Define most important social media KPIs

  • Measure the success of every social media campaign

  • Track and analyze competitors’ platforms and marketing activities on weekly basis. • Stay up to date with the latest social media best practices and technologies

  • Work with copywriters and brand managers to ensure content is informative and appealing

  • Prepare and submit reports on timely manner


  • BSc. Degree in Business Administration or Marketing is a must.

  • From 3 to 5 years of experience as a Social Media Specialist or similar role

  • Experience in marketing agency is a must.

  • High ability to deal a dynamic fast-paced work environment

  • Experience in Fashion Retail or luxury brands is a plus

  • Social Media Strategist using social media channels for brand awareness and engagements

  • Previous experience in media buying strategies and optimizations

  • Understanding of SEO and web traffic metrics

  • Experience with buyer persona research

  • Good understanding of social media KPIs

  • Excellent multitasking skills

  • Team player, critical thinker and problem-solving skills

  • Good time-management skills

  • Great interpersonal and communication skills

Company Industry



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